Adidas LA needed to curate a culturally aligned audience for the launch of a new exhibit series spotlighting the work of legendary hip-hop photographer Chi Modu. With only 24 hours to build the guest list, the challenge required speed, cultural awareness, and the ability to mobilize the right creative community on extremely short notice.

Leveraging our deep-rooted relationships within LA’s creative scene, Creative Noize quickly assembled a guest list of community leaders, cultural connectors, and creatives who would genuinely value the opportunity to connect with Chi Modu’s legacy. From outreach to confirmation, every invitation was intentional, ensuring that the room would reflect the cultural impact of Chi’s work.

The HVW8 Gallery was filled with the right energy — authentic creatives exchanging handshakes and stories while celebrating a cultural icon. The evening reached legendary status with a surprise appearance by Snoop Dogg, who joined Chi Modu to share untold stories from the golden era of hip-hop. The result was more than an event — it was a moment where culture, creativity, and community came together in a way that felt both historic and personal.