RCA Records partnered with Creative Noize to design an unforgettable album release experience for SiR’s third studio album, Chasing Summer. The goal was to create a memorable, unconventional event that would immerse a select audience in the essence of SiR’s new music.

We collaborated closely with RCA and TDE to bring a bold idea to life: a “mile-high club” experience that would transport attendees into a high-flying, escapist vibe mirroring the album’s spirit. Our design team worked for hours to construct a massive airplane setup at Hubble Studios, crafting an immersive experience that let SiR’s audience feel like they were embarking on a journey with his music as the soundtrack.

The event left a powerful impression on SiR’s core fans and new listeners, amplifying his brand’s reach and deepening connections with his audience. Through inventive design and strategic partnership, Creative Noize delivered an impactful 4-D experience, setting the stage for SiR’s album release with authenticity and unforgettable style.