To build buzz for Netflix’s stop-motion fantasy Wendell & Wild, Creative Noize teamed up with rap visionary Doechii to merge music, fashion, and film. As an artist already tapped to soundtrack the film, Doechii was the perfect fit to bring Wendell & Wild into the cultural spotlight and connect the story to her world.

Inspired by Wendell & Wild’s rebellious teen heroine, we styled Doechii in a custom look to recreate the film’s iconic dress-up scene—bringing Kat’s energy to life through bold visuals and a Halloween-meets-high fashion twist. The spot dropped across social in both widescreen and mobile formats, pushing the film and track into the feeds of music and culture fans alike.

The campaign linked Doechii’s rising cultural influence to the dark, fun energy of Wendell & Wild, helping the film reach new audiences through music, visuals, and style. By channeling Kat’s spirit through a real-life icon, the spot created a moment that felt fresh, unexpected, and perfectly timed for spooky season.