Reebok sought to create an impactful campaign that resonated with Los Angeles’ dynamic creative community to celebrate the release of Allen Iverson’s iconic shoe, The Answer. The campaign needed to bridge culture, lifestyle, and authenticity, creating a connection between the product and the audience while amplifying its release across digital platforms.

The Reebok team engaged Creative Noize to craft a visually immersive campaign designed to captivate the target audience through authentic storytelling and cultural relevance. We leaned into the LA creative scene and tapped into the city’s raw energy, emphasizing its unique blend of grit and creativity.

Creative Noize conceptualized and produced a bold video campaign starring Jay 305, a figure synonymous with LA’s authentic culture. The narrative showcased Jay 305’s lifestyle, featuring him and his crew riding ATVs through the streets of Los Angeles, effortlessly blending the urban backdrop with the sharp design of The Answer shoe. The video highlighted the shoe as both a cultural staple and a lifestyle statement, making it the centerpiece of every frame.